Sunday, January 10, 2016

Digital Technology and Marketing: The impact of digital technology and your favorite music festival sets

Have you ever been to a music festival and because there are so many stages and artists playing at the same time you get stuck at one stage and miss your favorite artist that is playing on another stage? You cannot be two places at once. Music festivals such as Coachella and Governors Ball provide music of all different genres. A$AP Rocky, Calvin Harris and The Killers are amongst the variety of artists that you will see in these music festivals. The two or three day festival gives an experience to a variety of people of different cultures that will usually fly from other parts of the world to get the live
experience of their favorite artist playing old an new music galore. However, it is hard to be at so many places at the same time and sometimes you find yourself meeting new people, or just realizing that the set the artist is playing is so good you get stuck dancing at the one stage while there is another stage on the other side of the park with another of your favorite artist playing.

Today in age, because of the various digital platforms we get the chance to download and listen to our favorite artists live sets. Even though it is not the same experience as experiencing it live, at least we get the chance to listen to the music that we love. This experience benefits us as the fans, but it also benefits the artist because when a fan hears a new release that the artist plays for the first time, this gives them the chance to expose their music and fans will use these digital platforms to download their favorite songs.

Digital platforms such as Spotify and  SoundCloud gives you the opportunity to search music and live sets and has changed the way we listen to music. According to the article, “The Ever-Changing Landscape of Music Discovery,” Kim asks you to consider how many different artists you listen to and would you be able to categorize yourself now to any single music genre? The millennial generation would not categorize them to just one genre of music and listen to any music they have interest especially from the rise of music festivals. Consider the video below from Skrillex and Diplo’s New Years Eve 2015 live set. The mix consists of music genres like hip-hop, reggae and rap songs and all in a one hour set.




What are the different digital platforms or websites to get live music sets and live streams?

            The internet has changed the way we listen to music and the way we get access to music using many digital platforms. If there is a song you heard in a clb or music festival or even through word of mouth, there is no more waiting and buying CD’s at a store. Now it is much easier to find that set, song or live stream from a festival that you missed. With sites such as YouTube and iTunes you can find anything you want. Here is a list of different sites to get either a live set, a song or even if you want to get a live stream from a show you missed.



Watch this video from Youtube of Above & Beyond's Electric Daisy Carnival live set: 




Amongst all the different digital platforms we have, there is a new era of music technology to catch up on your music and stay connected to all your favorite shows and new music. 


2 comments:

  1. I enjoyed your posts, you have some interesting points. As you said, the internet has changed the way we listen to music as well as much, much more. Besides being easier and having a lot more access to your favorite artists, album or even single songs. Do you think it has also affected in a negative way? maybe some artists that were known for their live performances can no longer reach their maximum potential since the internet is taking over? now that people can listen to everything online they might not want to try anything new live, only what they know.
    Just a thought.
    Nice post!

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    1. I agree. However, social media has also been a huge part in sharing information. So, when a group of people like similar artist and the artist gets the opportunity to perform live, a lot more people tend to want to purchase tickets to see the artist live. My goal is to have an event where not only known artist are exposed but also those whom are unknown.

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